CITY UNIVERSITY eJOURNAL OF ACADEMIC RESEARCH (CUeJAR)

Welcome to City University Press

The City University eJournal of Academic Research (or CUeJAR), published by City University Press, is a double-blind peer reviewed quarterly international open access e-journal.

About the Journal (CueJAR)

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About the Journal

The City University eJournal of Academic Research (or CUeJAR), published by City University Press, is a double-blind peer reviewed quarterly international open access e-journal. CUeJAR publishes empirical research papers, theoretical papers reviews and case studies in a wide range of disciplines. CUeJAR’s focus is on contemporary and emerging issues to extend the body of academic knowledge. Guided by an International Editorial Advisory Board and an Editorial Board, submitted manuscripts are reviewed by leading scholars in the field.

*for City University Malaysia staffs, allocation of publication will be provided using the internal grant.

Scope

CUeJAR is an outlet for research and the presentation of findings in the following areas (but not limited to): the allied sciences, architecture, banking, business management, chemical engineering, corporate social responsibility/sustainability, data management, design, distance learning, educational administration, leadership, engineering, entrepreneurship, facilities management, fashion, higher education, finance, human resources, hospitality management, industry revolution 4.0, information systems, management practices, marketing, mass communications, operations management, organizational culture, project management, supply chain management, tourism and teacher education.

International Editorial Board

CHAIRPERSON

Prof. Dr. Rosnizah Shaari

Vice Chancellor

(Academic)

City University, Malaysia

MEMBERS

Professor Dr Gina Zanolini Morrison

Professor of Global Cultures

Wilkes University, Pennsylvania, USA

 

Adjunct Prof. Dr. Philip Neck

School of Health and Human Sciences

Southern Cross University,

Australia

Prof. Dr. Guo Xiangang

President and Chief Scientist

World Development Academy

 

Associate Professor Dr Peter Miller

Former Director of Graduate

College of Management

Southern Cross University, Australia

 

Dr Mariyam Waseema

Chairperson & Executive Director

Maldives Development Research Institute

Male, The Maldives

 

Associate Professor Dr Dileep Kumar Yadav

School of Computer Science & Engineering

Galgotias University, Greater Noida

Uttar Pradesh, India

 

Associate Professor Dr Zou Jing

Hunan University of Technology

People’s Republic of

China

Professor Dr. Aftab Alam

Axis Institute of Planning and Management

APJ Abul Kalam University

India

SECRETARIAT

Prof. Dr Jariah Binti Mohd Jan

Research Management Centre

City University Malaysia

Ts. Asma Zubaida Binti Mohamed Ibrahim

Research Management Centre

City University Malaysia

Dayang Yusreeda Binti Abang Yusuf

Research Management Centre

City University Malaysia

Nasreen Fahmimi Binti Nasaruddin

Research Management Centre

City University Malaysia

Editorial Board

EDITOR-IN-CHIEF

Prof. Dr. Jariah Binti Mohd Jan

Director of Research Management Centre

 

City University, Malaysia

EDITORS

Prof. Dr. Muhamad Naim bin Kamari

Dean, Faculty of Hospitality and Tourism

City University, Malaysia

 

Associate Professor Ramli bin Abdullah

Dean, Faculty of Architecture and Build Environment

City University Malaysia

Dr S. B. Goyal

Dean, Faculty of Information Technology

City University Malaysia

 

Assistant Prof. Dr. Mohd Suhelmiey bin Sobri

Deputy Dean

Faculty of Engineering

City University Malaysia

Prof. Datuk Dr. Yasmin Binti Hussain

Faculty of Education And Liberal Studies

City University Malaysia

 

Dr. Nor Afirdaus Binti Zainal Abidin

Faculty of Information Technology

City University Malaysia

 

Prof. Dr. Alfred Chee Ah Chit @ Chee Ah Chi

City Graduate School(CGS)

City University Malaysia

 

Prof. Dr. Rosidah Binti Musa

City Graduate School(CGS)

City University Malaysia

 

Assoc. Prof. Dr. Simon Kwong Choong Mun

City Graduate School(CGS)

City University Malaysia

 

Prof. Dr. Mohd Mustafa Bin Mohd Ghazali

City Graduate School(CGS)

City University Malaysia

Dr. Nasrin Rabiei

City Graduate School(CGS)

City University Malaysia

Prof. Dr. Subadrah Nair

Faculty of Education & Liberal Studies

City University Malaysia

Ms Nur Azura Tajudin

Head of Library Services

City University Malaysia

SECRETARIAT

Prof. Dr. Jariah Binti Mohd Jan

Research Management Centre

City University Malaysia

Nasreen Fahmimi Binti Nasaruddin

Research Management Centre

City University Malaysia

Ts. Asma Zubaida Binti Mohamed Ibrahim

Research Management Centre

City University Malaysia

Dayang Yusreeda Binti Abang Yusuf

Research Management Centre

City University Malaysia

SUBMISSION GUIDELINES

Current Issue


Editorial Preface


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On the Role of Course archive Construction in Teaching Quality Improvement in Colleges and Universities

Xiaohui Lu, Noraini Zainal Abidin

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Exploring the Psychological Effects in Mandala Art Creation: A Comparative Study of Plate Painting and Traditional Paper Painting

Qiu Tian, Lee Keok Cheong, Abbas Haider

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Research on the Affecting Mechanism of Design Courses Based on TAM/TPB

Xiong Zexiu, Roselan Baki

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Qualitative Research Pathways in Death Education: Current Status, Challenge, and Innovations

Wang Yanling, Adenan Ayob

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Small Room with A Starry Sky: A Literature Study of the Family Experiences of Rural First-Generation Students

Ren Jiawei, Lee Keok Cheong, WeiYue Wang

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Does Education Effect on Son Preference？A Review of Recent Research in Asian

Fei Zhong, Lee Keok Cheong

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Design Of Cultural and Creative Products Based on Multi-Sensory Channel Recognition and Interaction Behavior

You Yana, Nadia Mohd Nasir

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Empowering Students for Sustainable Development: The Vital Role of Environmental Education in School Curricula

Zhang Xuemei, Suhaidah Tahir

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Essential Approach for Business Efficiency in Minmetals Enterprise in Beijing, China

Yu Xinhai

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Exploring the Pillars of Consumer Dedication in Digital Group Purchases: Insights from the ECM and ISC Frameworks

Song Huimin, Reynaldo Gacho Segumpan

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Investigating the Transformative Impact of Immersive Technologies on Student Engagement and Academic Achievement in Educational Settings

Yang Mingxia, Zainudin Mohd Isa

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Exploration and Reflection on the Communication Ability: A Pilot Study

Lin Chenyu, Hariharan N Krishnasamy, Zhang Rui

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Board Gender Diversity and Cost of Debt from the Perspective of Financial Institutions in Malaysia

Azizah Md Nor

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Elucidating Artificial Intelligence (AI) Conceptual Framework in Educational Management

Zaheril Zainudin

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Conceptualizing [New] Framework of Digital Literacy in Education 5.0

Zaheril Zainudin, Hafizul Othman

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Archive


Editorial Preface


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Designing Age-Friendly Public Facilities in Urban Communities: A Case Study of Changchun City

Wang Jiahang, Rina Abd Shukor

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The Impact of Using Singing Activities in Enhancing Reading Skills Among Kindergarten Student: A Case Study in Putrajaya

Rashid Hamzah

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Jiangxi Traditional Papermaking Technology from the Yuan Dynasty to the Qing Dynasty

Tianli, Hushinaidi

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Challenges for Counsellor to Apply Art Therapy in Counselling Sessions

Noraimi Aainaa Omar, Mustaffa Halabi Azhari

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Study on Color Design of City Street Guide System

Wang Jiahang, Rina Abd Shukor

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Human-AI Collaboration in Design: The Role of Sense-making

Izzuddinazwan Misri, Nadia Mohd Nasir, Nurul Azlen Hanifah, Khairun Nisa Mustaffa Halabi

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Research on the Application of Chinese Dragon Cultural in the Creation of Jun Porcelain

Zhao Jinjie, Nadia Mohd Nasir

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Evaluation of Sustainable Design Practices in Architecture based on the application of AHP

Nadia Mohd Nasir, Nurul Azlen Hanifah, Izzudinazwan Misri, Khairun Nisa Mustaffa Halabi

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AI-Powered Creativity: Revolutionizing Advertising Campaigns and Shaping Societal Engagement

Dahlan Abdul Ghani, Mohd Zaky Khairudin

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The Application of Animation Journey to the West Expression Design for Social Media

Guo Senshen，Nadia Mohd Nasir

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Feminist Culture: The Impact of Social Media Towards Young Working Women in Klang Valley

Puteri Nuraqidah Ismaroom Abdul Razak, Khairun Nisa Mustaffa Halabi

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Exploring The Innovation: Chinese Goddess Fei Tian Inspires Unique Textile Scarf Designs

Liu Jia Ni, Nadia Mohd Nasir

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Analysis of Naturalistic Decorative Materials in Modern Spatial Design Aesthetics in Residential Home

Wang Zhenzi

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The Fusion of Ink Painting Techniques in Traditional Chinese Animation

Yan Ling, Dahlan Abdul Ghani

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Manchu Costume Design Culture Spirit

Yan Ling, Dahlan Abdul Ghani

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Editorial Preface


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A Tool to Promote EFL Reading Comprehension and Critical Thinking: Concept Mapping

Weimin Dong, Siok Peh Seah

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A Review of the Literature on the Relationship of Education and Fertility

Fei Zhong, Lee Keok Cheong

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Analysis of the Dynamic Evolution Path of Teachers’ Digital Competence Research Themes in the past 20 years

Li Li, Lee Keok Cheong

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From Passion to Teaching: How Piano Teachers' Personal Histories Shape Their Teaching Methods

Gan Wei, Roselan Baki, Abbas Haider

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The Role of Outdoor Education in Fostering Environmental Awareness and Conservation Ethics Among Middle School Students

Liu Li, Zainudin Mohd Isa

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Online Sexual Abuse of Children in Nigeria

Akinremi Funmilola

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Factors of Ethical Banking influencing the Customer Satisfaction and Loyalty in the Banking Sector of Bangladesh

Mst. Shahinur Begum, Dr. Shaikh Moksadur Rahman, Mohammed Rafiqul Islam

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Exploration and Research on the Motivation of Vocational College Students' Career Decision Making

Huang XiaoE, Wei Hui Suan

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Higher Vocational Colleges’ English Phonetics Teaching: A Reform Grounded in Outcome-Based Education in China

Luo Han, Ch’ng Lay Kee

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The Internal Management Strategy of Chinese Internet Enterprises and Business Performance: A Study of Tencent Internet Enterprises In China

Guo Yu Feng

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The Relationship of Organizational Business Management and Enterprise Strategy: A Study of Small and Medium Sized Manufacturing Enterprise at Pearl River Delta Region in China

Liu Xin Xin

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Teacher Identity in Flux: A Framework for Navigating Technological Disruption in The Chinese Context through Role Cognition and Coping Strategies

Liu Lingfeng, Suhaidah Tahir

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The Relationship of Board Diversity and Performance of Financial Institutions in Malaysia

Azizah Md Nor

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A Study on the Factors Affecting the Management of SMEs in ShangHai

Wang GuangMing, Dr. Ahmad Budiman Husain

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Digital Learning and Teaching Technology in Curriculum Practice in Jiangxi, China

Hu Shuoli, Hanipah Hussin, Zhou Jiawei

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Editorial Preface


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The Determinant Factor of Customer Retention in Malaysian Banks by Banking Digitalisation, Customers Satisfaction and Financial Well-Being through Innovation in the Malaysian Context: A Conceptual Paper

Arumugam Anamale, Haridass Mukiah, Chee Wei Ming

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Empowering Women Leaders through the Royal Monarchy Nannies Module to support childcare system: Breaking Barriers and Fostering Inclusivity in Malaysia

Faeza Md Noh

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The Influence of Entrepreneurial Intention and Entrepreneurial Behaviour Through the Theory Planned Behaviour Among University Students in Malaysia

Abdalrahman Raad Mayoof Hajiyat, Chee Wei Ming

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Music Performance Self-Efficacy of Music Major Students in China

Rong Nie, Lai-Kuan Kong

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Study on the Acceptability of Virtual Reality Products Among Chinese Vocational Computer Students

Yan Song, Wei Hui Suan

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The Effect of Teaching Portfolio using Virtual Reality Adoption on academic performance in China Universities

Yan Song, Wei Hui Suan

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The Influence of Decision-Making Ability on Undergraduates’ Employability in Nanchang: A Mediating Effect of Critical Thinking

Guo YaHui, Wei Hui Suan

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The Influence of Social Competence on Chinese Students' Piano Performance

Zhang Na, Lee Keok Cheong

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The Effect of Extracurricular Activities on Student Innovation Performance in Yichun University in China: The Mediating Impact of Students Motivation

Wu Yongshun, Yudi Fernando

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The Strategies of Health Qigong in Shangrao City—— the Perspective of National Fitness Program

Huang Xiwen, Wei Huisuan

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The Impact of E-Learning on the Acceptability of Undergraduate Basketball Students at Shangrao Normal University

Zhu Qimo, Suhaidah Tahir, Huang Xiwen

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Constructivism in Teaching Reform of China Colleges

Li Pianjiang, Wong Siew Ping

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Examining the necessity and significance of implementing cross-cultural management practice in YiXin Energy Technology Co. in Shanghai, China

Liu Yajun

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The Role of Market Segmentation and the Impact on Alibaba Company Online Business

Yang Ying

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Impact Of Online Teaching Practices in Order to Improve Effectiveness for Psychology Students in Chinese Universities

Yan-Qin Liu, Wei Hui Suan

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Editorial Preface


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The Influence of Music Education on Undergraduate Students' Pro-Social Behavior in China

He Jiao, Wei Hui Suan

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Current Situation and Difference Analysis of Emotional Competence of 3-6 years old Children in Shangrao City, China

Xia Xiaofei, Wei Hui Suan

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The Trend of Application of Qing Dynasty Garden Style in Modern Beijing Area

Qiwei Liu, Hushinaidi Bin Abdul Hamid, Jiayin Li, Jia Zhao

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Supervision on Developing Research Conceptual Framework

Hanipah Hussin, Jin Hua, Wang Jia, Wang Qian, Hu Shuoli, Zhou Jiawei

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The Impact of Lifestyle on Physical Health of College Students in China

Liu Genping, Roselan Baki

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Examining the Regulatory Functions of the Central Bank of Nigeria on Other Banks

Ariyoosu Dauda Adeyemi

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The Influencing Factor of Strategic Brand Management to Company Performance: A Study of Alibaba in China

Yang Tianchang, Mohamad Idrakisyah

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Social Presence, Loneliness, Social Media Exposure, and Para-social Relationships Among Young People in Malaysia

Siti Nur Affni Ariffin, Nur Nadia Hanapi

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The Relationship Between Psychological Capital, Learning Burnout and Employability Of College Students

Yang Xin, Wei Hui Suan

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The Impact of Hybrid Learning Activities on Student Performance in Guzheng Learning at Yichun College, Jiangxi, China

Xiong Jia, Qhamariah Samu

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The Influence of Entrepreneurial Intention, Entrepreneurial Personality Traits, Ocean Traits, Leadership Style and Entrepreneurial Behaviour among University Students in Malaysia

Abdalrahman Raad Hajiyat, Chee Wei Ming

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The Influence of Personal Music Experience and Music Resources on Music Achievement in Middle School Students in Yichun, China - Gender as a Mediator

Yu Lan, Wei Hui Suan

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Entrepreneurial Talent and Business Startup Among College Students in Shanghai, China

Wu Ningjun, Mohamad Idrakisyah

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The Impact of Practical Teaching System of Innovation and Entrepreneurship in Education Qingdao Universities

Ma Yulong, Mohamad Idrakisyah

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Factors Influencing the Retention of Graduate Teachers in Jiangxi Province, China

Feng Boana, Mohamad Idrakisyah

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Editorial Preface


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The Value of Personality Education in Wisdom Education in China

Cui Lei, Lee Keok Cheong

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Examining the Role of Mastery of Techniques (MT), Painting Materials (PM), Subject Matter (SM), and Teaching Methods (TM) on the Teaching Effect of Oil Painting (TE) Using PLS-SEM Approach and MGA Analysis of Demographic Variables

Xiaoyao Tie, Yingsoon Goh

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Discovering the Vocal Identity: An Inquiry into Students' Viewpoints Regarding the SVP Training Curriculum in Popular Music

Le Cao, Yingsoon Goh

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The Effect of Blog-integrated Writing Instruction on Writing Performance: Using Social Constructivism as a Theory

Hongyan Xi, Seah Siok Peh

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Study on the Effect of Piano and Chorus Teaching in Music Education for Autistic Children

Wang Jia, Hanipah Hussin

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The Influence of Career Values on Career Choice Behavior During College Internships: The Mediating Role of Career Self-Efficacy among Chinese Vocational College Student

Huang XiaoE, Wei Hui Suan

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The Effect of Blog-integrated Writing Instruction on Enhancing Writing Performance and Writing Motivation

Xi Hongyan, Seah Siok Peh

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Assessing Students' Perceived Engagement in Task-Based Activities in a Blended EFL Learning Environment

Suyan Zhang, Yingsoon Goh

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Primary School Class English Evaluation

Zhai Xiuzhi, Lee Keok Cheong

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Evaluating Four Factors of Students' Career Adaptabilities (CAA) Using PLS-SEM and MGA Analysis of Demographic Variables

Xueming Tang, Yingsoon Goh

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Assessing Pedagogical Quality (PQ) Improvement via PLS-SEM and MGA Analysis of Demographic Variables in the Context of Online Higher Education for Adults of Xiangtan University, China

Manman Gao, Yingsoon Goh

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Influence of Internships on Acquisition of Professional Skills Among Nursing Vocational College Students in Shandong

Shugang Wang, Hariharan N Krishnasamy

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A Study to Evaluate the Effectiveness of a Physical Intelligence Program on Physical Fitness Interventions for 5- and 6-year-old Children

Guan YingRong, Wei Hui Suan, Qiu Tian

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Evaluating Four Factors Affecting Students' Perceptions of the Faculty of Laws on the Acceptance of Online Courses using the PLS-SEM Approach and MGA Analysis of Demographic Factors

Yiming Chen, Yingsoon Goh

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Ideological and Political Education Discourse of China College Counselors from the Perspective of Communication Science

Zhu Yingdong, Wong Siew Ping

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Editorial Preface


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The Inheritance and Development of Han Ethnic Ornaments in Qing Dynasty Costume System from the Perspective of Bu Fu

Jing Zhao, Husaini Yaacob

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Redesigning Urban Sculptures in Zhengzhou City Based on Interactive Perspectives: A Systematic Literature Review

Zhang Shuai, Kamarudzaman Md.Isa

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Literature Study on the Development of Chinese Traditional Village Protection

Chen Jing, Kamarudzaman Md.Isa

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The Impact of Parental Involvement on Children's Future Success: An Exploration of School Administration's Role

Fatima Mohammed Abdulla Ali Alshehhi, Safaa A. M. El-Aidie

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A Critical Examination of Stress’s Impact on Work Effectiveness at Guaranty Trust Bank

Okoro Richard Chidiebere, Chee Wei Ming

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Exploring Eco-Friendly Fashion through Taoist Aesthetics in China

Meng Xiao Li, Kamarudzaman Isa

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Unveiling the Power of Customer Satisfaction: Driving Loyalty and Success in the Myanmar Hotel Industry

Yan Naing Myo, Gamal S. A. Khalifa, Thin Thin Aye, Safaa A.M. El-Aidie

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Customer Satisfaction Towards Service Quality and Halal Food Awareness of the Airlines Industry in Malaysia: A Conceptual Paper

Haridass Mukiah, Arumugam Anamale, Chee Wei Ming

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Examining The Revenue Implications of Taxing the Informal Sector

Dauda Adeyemi Ariyoosu

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Towards Good Practices in Visual Communication Design at Universities in Guangdong

Zhou Qiao, Mohd Mustafa Bin Mohd Ghazali

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Protect Hakka Architecture Based On The Concept Of Cultural Inheritance

Wang Huan, Fauzi Naeim Mohamed, Liu Peixin

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Inheritance and Innovation of the "Fishermen's Kaiyang, Xieyang Festival "on the Shandong Peninsula

Liu Zhu, Dr. Husaini Yaacob

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Theatrical Perception of Theme Parks Based on Internet Reviews and IPA Model Analysis-Taking "Only Henan" as an Example

Liu Yuliang, Kamarudzaman Md. Isa, Tian Jun, Mu ChunSheng

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Spatial Design of Teaching Area in Primary and Secondary School Campus Buildings in China

Zixi Guo, Kamarudzaman Md.Isa

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Analysis of Financial Health of SMEs in Rivers State

Agughara Victor Chinaecherem, Chee Wei Ming

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Editorial Preface


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Research and Practice of Blended Teaching under the Background of First-class Undergraduate Courses Construction

Liu Yaonan, Roselan Baki

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5E Flipped Learning Environment Enhanced Classroom Learning Capability Among Medical Assistant Students

Bala Krishnian Muniandy, Por Fei Ping, Rames Prasath

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Exploring The Experiences of Counselors Working with Clients from Diverse Cultural Backgrounds

Masri Abdul Lasi, Nurun Najah Tarmidzi, Mohd Amizan Amran, Shazarina Mohd Daiman, Ismadian Ismail

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Driven Factors of the Development of Virtual Idols

Yu Yunzhu, Simon CM Kwong

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Employee Relationships and Outcomes at a Sample of Nigerian Financial Institutions

Okoro Richard Chidiebere, Chee Wei Ming

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Managing AR and AP to Boost the Financial Health of Nigeria's Small Business Sector in the Rivers State

Agughara Victor Chinaecherem, Chee Wei Ming

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The Application of traditional Bian Embroidery Patterns in Modern Clothing Design

RuiTing Ji, Mohd Mustafa Bin Mohd Ghazali

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The Impact of Service Marketing Strategy on Brand Success: A Study on Service Marketing Strategy of Haidilao Hot Pot

Wang Ru, Baharu Kemat

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Nigeria: A State in Need of Social Justice

Oladoyin Awoyale

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The Effect of Career Courses Guidance, Career Teachers Guidance, Knowledge Competition on Career Development among Higher Vocational Colleges Students in Guangxi

Huang XiaoE, Wei Hui Suan

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The Application of Cooperative Learning to English Teaching for Five-year Junior College Students Majoring in Preschool Education

Yao Zhimin, Lee Keok Cheong

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The Influence of Teachers’ Pedagogical Competence on Students' Outcome in School

Azlee bin Ab Rahim @ Ahmad, Antoinette Gerardine Maria Raj, Roselan bin Baki

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Research and Application of Jilin ice and Snow Characteristic Tourism Creative Product Design

Jin Yaqing, Rashdi Yan Ibrahim

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Adapting Traditional Art Decoration of Chu State Bronze to Modern Painting Decoration

Zhu Jing, Mohd Mustafa Bin Mohd Ghazali

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Research on the Digital Reform and Development of Insurance in China Under the Background of China's Economic Reform

Wang Ru, Baharu bin Kemat

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Editorial Preface


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The Knowledge on Type 2 Diabetes Mellitus and Sugar Intake Practices Among City University Students

Noor Fazlina Muhammad Farouk, Raoudha Mohd Noor

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The Development for Artistic Symbol of Chinese Kaiti Calligraphy in Visual Communication Design

Zhang ZhenYu, Mohd Mustafa Mohd Ghazali

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Pontianak in a Malaysia Creative Industry: Beliefs and Cultural Icon

Gregory Kiyai @ Keai, Khairun Nisa Mustaffa Halabi, Mustaffa Halabi Azahari, Noor Hafiza Ismail

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The Impact of Digital Media on the Cultural Identity of Chinese University Students

Tan Shuxin, Lee Keok Cheong

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Assessment of Water Quality in the Vicinity of Genting Highlands Resort, Pahang, Malaysia

Siti Norsita Mohd Rawi, Vincent CH Tiong, Hasmawati Mat Hassan, Mohamad Saifullah Samsudin, Nur Akmal Hayati Mustaqim, NurFarhanna Ahmad Sulaiman, Shahmirul Shazman Mohd Zulkifli

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The Visual Effect Of Culture On The Chinese Web Interface

Lixuan Yang, Mustaffa Halabi Azahari

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Design And Analysis of a Portable Thermoelectric Cooler Box

Siti Norsyahirah Awang, Shuba Karthikeyan, Logieswaran Yogarajan, Yehnicksen Annadas, Hazim Elgali, Mohamad Azlan Aripin

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Palm Oil Fuel Ash (POFA) As a Cement Replacement Material: Compressive Strength of High Strength Concrete (HSC)

Nurfarhanna Ahmad Sulaiman, Suraya Hani binti Adnan, Mohamad Hairi Osman, Muhammad Raffi Rahimi, Mohamad Saifullah Samsudin

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The Use of Clickbait and Sensationalism in Online Marketing and Its Impact on Consumer Trust and Credibility

Masri Abdul Lasi, Nurun Najah Tarmidzi, Abu Bakar Abdul Hamid, Amer Hamzah Jantan

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Applying Folk Culture in China Jilin Province to ice-snow Cultural Creative Product Design

Jin YaQing, Rashdi Yan Ibrahim

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Exploring How Companies Are Adapting Their Marketing Strategies In Response To The Covid-19 Pandemic: A Literature Review

Rashad Helmi Abdul Aziz, Masri Abdul Lasi

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The International Dissemination of Chinese Cursive Script Art

Zhu Lei Gang, Loy Chee Luen, Lee Keok Cheong

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Editorial Preface


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The Current Situation and Countermeasures of Chinese University Entrepreneurship Education

Wang Jing, Wei Huisuan, Li Yonglian, Xuewei, Zhang Chi

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Parameters Optimization for Surface Grinding Process Effect Towards Surface Roughness of Mild Steel

Yap Hang Leong, Nursyahirah Adnan, Muhammad Ahmar Zuber, Mohd Azlan Aripin, Ammer Ezhar Mohd Razalli

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The Course of Authority & Legal Status of Islamic Jurisdiction in Malaya in the Late 1800s to Early 1900s

Dr. Siti Hadija Mohd

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The Development of an Adaptive Controller Algorithm for Human Arm Trajectories Control in the Rehabilitation Process

Siti Nur Illia Izzati Shahar, Muhammad Ahmar Zuber, Ahmad Razin Jasmin, Nur Amalina Musa, Siti Norsyahirah Awang

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Interactive Movie in Digital Era: A Systematic Literature Review

Sun Hang, Mustaffa Halabi Azahari

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Daytime Sleepiness and Sleep Quality Among Health Sciences Students of City University Malaysia

Dr Noor Faradilla Abdullah, Nicol Xin Yan Chung

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An Evidence-Based Assessment of How Enhanced Nursing Professional Ethics Education Promotes Healthcare and Patient Safety- Case Study: Malaysia

Jieting Yang, Roselan Baki

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Human Resource Management and Its Effects on an Organization's Leadership

Nwachukwu Chidi Sullivan, Dr Chee Wei Ming

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Editorial Preface


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Optimisation of Cooling Plate's Channel Design on the Channel Size and Its Effect Towards the Convective Heat Transfer Coefficient

Aqilah Kamaruzaman, Saifuddin Khalid, Muhammad Hanif Mu'az Yusof, Muyassarah Syahirah Mohd Yatim

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Numerical Investigation of A12O3 Nanofluids with Various Hydraulic Diameter for a Single Channel Serpentine Cooling Plate

Saifuddin Khalid, Aqilah Kamaruzaman, Muhammad Hanif Mu'az Yusof, Muyassarah Syahirah Mohd Yatim

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China's Industrial Design Development Startegy Based on the Transformation of Design Theory. A Literature Review

Haolin Jiang, Mustaffa Halabi Bin Azahari

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A Study on the Problems and Countermeasures of Curriculum Construction of Study Travel in China

Ke Qiuyi, Wei Huisuan

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Breast Cancer Awareness among Female Students in City University Malaysia

Dr. Noor Faradilla Abdullah, Kai Xim Tan

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Psychological Factors Affecting Undergraduate Students' Piano Performance in Beijing

Qiu Guo, Wei Hui Suan

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Smart Food Ordering System – A Literature Review

Viwyaanjali A/P Kanabathy, Nur Hafizah Abd Munir, Norfazlina Johar, Asma Zubaida Mohamed Ibrahim

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Smart LMS Mobile App – An Analysis on City University LMS

Mohamad Irfan Bin Mohamad Arifin, Asma Zubaida Bt Mohamed Ibrahim, Siti Fajar Bt Jalal, Godiswary A/P Paramasivam

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Editorial Preface


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Cultivation of Polyphonic Thinking in Polyphonic Music Teaching

Li Chunhai, Lee Keok Cheong

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New Thinking on The Teaching Mode of Fugue Writing

Li Chunhai, Lee Keok Cheong

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Transformation of Job Demands-Resources Model to Job Demands-Resources Theory

Dalowar Hossan, Zuraina Dato’ Mansor, Nor Siah Jaharudin, Amer Hamzah Jantan

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A Quantitative Report Based on The Chinese Spring Festival Colour System

Zhang Ya Guang , Mustaffa Halabi Azahari

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A Study on The Problems and Countermeasures of Kindergarten Teachers’ Emotion Management – Taking Kindergarten P in China as an Example

Li Jing, Diyana Kamarudin, Huang Rongrong, Xiaojie Hu

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Issues on Kindergarten to Primary School Transition Policy in China Since 2010: A Literature Review

Zheng Jiang, Yasmin Hussain, Diyana Kamarudin

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The Penetration of Urban Building Design Characteristics to Traditional Rural Residences in China: A Systematic Literature Review

Hu Yi, Mustaffa Halabi Azahari

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Editorial Preface


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Why Some Leaders Fail in Dealing with Organizational Changes and Development Programs

Fatima Mohammed Abdulla Ali Alshehhi

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Operations Management Practices of Apple within UAE Market: An Exploratory Study?

Fatima Salem Alderei, Safeya Salem Alneyadi, Aysha Mohammed Alhassani, Wadima Salem Alefari, Aisha Abdulrahman, Gamal S. A. Khalifa

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A Case Study on Poor Governance: Agency Conflicts Faced at Perwaja Steel and Sime Darby Malaysia Review

Azizah Md Nor

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Factors Influencing Chinese University Students' Study Abroad

Wen Gangming, Lee Keok Cheong

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The Development and Challenge of Early Childhood Inclusion in China

Lai Zhichao, Lee Keok Cheong

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Differentiated Instruction at The Age of Smart Education

Liyu Xu，Lee Keok Cheong

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Study on Fast Break Tactics of Australian Men’s Basketball Team in Basketball World Cup

Sheng Chengjian，Lee Keok Cheong

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Editorial Preface


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The Influence of British Colonial Architecture Towards Malay Palace and Aristocrate House Ornamentation

Abu Dzar Samsudin

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The New Norm: Online Learning Readiness Among Undergraduate in City University

Thisan Arumugam, Evelyn Jayapalan

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Malaysian Trend of Online Shopping During Pandemic Covid-19: Literature Review

Khairun Nisa Mustaffa Halabi, Masri Abdul Lasi, Chee Wei Ming

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Enhancing Rule of Law and Social Justice with The Principles of Separation of Power in Nigeria

Oladoyin Awoyale

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On The Application of Performance Management in Human Resource Management of Modern Enterprises

Li Jiaying, Yuan Yuan, Gui Qiongfang, Lu Shi

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The Relationship Between Stock and Macroeconomics Factors Malaysia and Indonesia

Yuan Yuan, Li Jiaying, Lu Shi, Gui Qiongfang

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The Illuminance and The Discomfort of Glare Among Office Workers in Bangsar, Selangor

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Editorial Preface


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Online Exhibition System:"Sense" A Systematic Literature Review

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The Role of Holistic Approach Service Quality on Student's Behavioural Intentions: The Mediating Role of Happiness and Satisfaction

Gamal S. A. Khalifa, Musabeh S. H. Binnawas, Nasser A. Alareefi, Mohammed S. Alkathiri, Tariq A. Alsaadi, Khaled M. Alneadi, Asma Alkhateri

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Debt Contagion and Financial Issues at Ahmad Zaki Resources Berhad

Azizah Md Nor

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The Effect of Utilising the Process Approach on Developing Writing Skills Among the Primary School Pupils

Santhini Kasi, Evelyn Jayapalan

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Factors Influencing Work Stress Among Royal Malaysian Police at IPD Ampang Jaya

Mohd Shahrul Nizam Bin Mohamad Azizan, Masri Abdul Lasi

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The Impact of Social Media on Depression among University Students

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Exploring the Influence Packaging Attributes of ‘Buatan Malaysia’ on Consumer Purchase Intention: A Conceptual Paper

Khairun Nisa Mustaffa Halabi

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The Evolution of Computerized Inventory Management System: A Systematic Literature

Muhammad Firdaus Danial Mohd Hisham , Godiswary Paramasivam, Siti Fajar Jalal, Norfazlina Johar

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Editorial Preface


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Study on Educational Leadership Styles and Educator Morale in Malaysia Higher Learning Institutions

Rosnizah Shaari, Subadrah Madhawa Nair

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CITY UNIVERSITY’S SECURE ONLINE VOTING SYSTEM - A Systematic Literature Review

Lee Chong Min, Asma Zubaida Bt Mohamed Ibrahim, Siti Fajar Jalal

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Knowledge, Attitude and Practices of Sleep Deprivation Leading to Manic Syndrome (Mood Instability) among Students at City University Malaysia

Noor Faradilla Abdullah, Naavalan Chandra Segaran

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Humour in a Lecture Session Increases Learning Engagement Among Adult Learners

Evelyn Jayapalan, Ahmad Hamizan

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The Impact of Marketing Mix Elements on Customer Loyalty for Food Delivery Services In Rembau, Negeri Sembilan

Muhd Fakrul Mushaimi Bin Ismail, Masri Abdul Lasi

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City University E-Bursary by Fingerprint Authentication; A Review

Lai Zi Zhao, Siti Fajar, Nor Fazlina, Asma Zubaida

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Analysing Students’ Motivation in Learning Aural Musical Skills by Utilizing Overture Method in China

You Jiaojing, Subadrah Madhawa Nair

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Motivational Factors and Mediating Role of Leadership on Employee Engagement in Ready-Made Garments Industry in Bangladesh

Dalowar Hossan, Zuraina Dato’ Mansor, Amer Hamzah Jantan

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Editorial Preface


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Tourism Sustainability and Competitiveness: A strategic platform

Safaa El-Aidie, Hamad Ali Salem Mahdi Alseiari, Gamal S. A. Khalifa

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Factor Influencing Integrated Marketing Communication towards SME Business Performance in Malaysia

Riduwan Bin Rahim, Masri Bin Abdul Lasi

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The Impact of Social Media on Depression among University Students

Tarani Balakrishnan, Surianti Lajuma

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Marketing Strategy and Implementation in the Covid-19 Era. A Literature Review

Masri bin Abdul Lasi, Norhaniza binti Abdul Latiff , Md Sairolazmi Saparman, Sallina Mohamed Salim, Nur Zafirah Abdul Rahim

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Play-based Learning: A Qualitative Report on How Teachers Integrate Play in the Classroom

Tai Mooi Heang, Norela Mohamed Shah, Nabilla Waheda Hashim, Nurul Aliah Mustafa

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The Role of Social Media as an Important Platform for E-Commerce in Malaysia

Nur Zafirah Abdul Rahim, Sallina Mohamed Salim, Masri bin Abdul Lasi

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Debt Contagion and Financial Issues at Ahmad Zaki Resources Berhad

Azizah Md Nor

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Organizational Performance: The Role of Leadership and Employee Innovative Behaviour

Maktoum Almatrooshi, Gamal S. A. Khalifa, Khaled M. Alneadi, Safaa El-Aidie

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Editorial Preface

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A Development of an Ontology Framework for Supporting Environmental Product Design

Norfazlina Binti Johar, Awanis Romli and Asma Zubaida M.Ibrahim

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The Role of Holistic Approach Service Quality on Student's Behavioural Intentions: The Mediating Role of Happiness and Satisfaction

Gamal S. A. Khalifa, Musabeh S. H. Binnawas, Nasser A. Alareefi, Mohammed S. Alkathiri, Tariq A. Alsaadi, Khaled M. Alneadi and Asma Alkhateri

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An Evaluation on the Competitiveness of Private Enterprises in BA RIA-VUNG TAU

VO Thi Thu Hong and Nguyen Vu Hieu Trung

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Influencing Factors of Customers' Behavioural Intention within Malaysian Restaurants

Nguyen Vu Hieu Trung, Sultanul Ashekin, VO Thi Thu Hong and Safaa El-Aidie

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The Effect of Depression, Stress and Burnout on Sleeping Disorder among the Working Adults

Jashwini Kumar, Asong Joseph, Surianti Lajuma, Nabilla Waheda Hashim and Siti Kamalia Sabri

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Exploration of the Consumer Style Inventory of Culinary Tourists: Jonker Street, Melaka

Rachel Yong Yuen May, Puteri Juliana Aziz, Muhammad Safuan Abdul Latip, Siti Fariza Muhamad Amin and Ahmad Jafrie Ahmad Jailani

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The Relationship between Social Anxiety and Emotion of Teenagers

Kavithasayini Kalaikumar, Asong Joseph, Surianti Lajuma, Nabilla Waheda Hashim,Siti Kamalia Sabri

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Exploring the Influence Packaging Attributes of ‘Buatan Malaysia’ on Consumer Purchase Intention: A Conceptual Paper

Khairun Nisa Mustaffa Halabi

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Editorial Preface

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The Assessment of Engineering Diploma Program Outcomes Based on the Direct Measurement for Continuous Quality Improvement

Ahmad Razin Jasmin, Mohamad Azlan Aripin, Muhammad Ahmar Zuber, Nur Amalina Musa, Siti Norsyahirah Awang

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Preliminary phytochemical screening and antibacterial evaluation of Hibiscus sabdariffa L. (Roselle leaf) against Staphylococcus aureus (food borne bacteria)

Nanthakumar Tamil Selvam, Dhurgaashini Vijyan

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Implementation of Quality Management Practices in The Process of Project Management at Small Enterprises in Malaysia

Nur Zafirah Abdul Rahim, Masri Abdul Lasi

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Modelling Cloud Computing Through Discrete Event Simulation for Efficient Task Scheduling

Siti Fajar Jalal, Asma Zubaida Mohamed Ibrahim, Godiswary Paramasivam, Norfazlina Johar

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The Impact of the Compensation Scheme and Quality of Work towards Job Performance in Royal Malaysian Police, IPK Selangor

Masri Abdul Lasi, Rudy Hj Abdullah

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The influence of Service Quality and Trust in Consultant on PMC performance in Public Sector

Abdulla H. Alghfeli, Gamal S. A. Khalifa, Nasser A. Alareefi, Mohammed S. Alkathiri, Tariq A. Alsaadi, Khaled M. Alneadi

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The Effect of Ethnic Identity on Self-Esteem and Life Satisfaction among Emerging Adults

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Environmental Noise Exposure at Kernel Crushing Plant in Selangor

Nurul Maizura Hashim, Saarvin N. Kumarasamy

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The Level of Psychological Stress and Its Associated Factors Among Housemen Doctors in Selangor

Nurul Maizura Hashim, Dhivina Nair Mohanan

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Trust Towards Partner in Marriage Relationship: A Concept Formation Study Using Interpretative Phenomenological Analysis (IPA) as a Methodology

Surianti Lajuma

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Level of Patriotism Among Undergraduate Students According to Gender and Ethnicity

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Service Quality, Satisfaction and Destination Loyalty of Gastronomic Tourist: A Case Study of Street Food Stalls in George Town, Penang

Rachel Yong Yuen May, Muhammad Safuan Abdul Latip, Ahmad Jafrie Ahmad Jailani, Siti Fariza Muhamad Amin, Mohamad Arif Abdul Kadir

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Cloud Computing Risk Management Trends: A Systematic Literature Review

Asma Zubaida Mohamed Ibrahim, Godiswary Paramasivam, Norfazlina Johar, Siti Fajar Jalal

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The Impact of Stress Management on Employee and Productivity Performance: A Study on Policewomen in Kuala Lumpur

Masri Abdul Lasi, Darlina Darno

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The Influence of Lifelong Learning Practices on Teacher Competence in Schools

Azlee Ab Rahim @ Ahmad, Jamilah Mustafa

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The Relationship Between Medical Service Quality and Patient Satisfaction in the Specialist Clinics of a Malaysian Government Hospital

Anandkanadasan Pathmathasan, Jayaraman Munusamy

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Editorial Preface


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Effectiveness of Digital Marketing Modalities and Big Data Analytics for the Chinese Fashion Industry

Ming Zhu Li, Philip Neck, A. Selvanathan

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Positives inside Autism: A Drucker-based strengths-focused knowledge-worker productivity management model for people with autism

Peter Sun-San Wong, Michelle Donelly, Phil Neck, Bill Boyd, Phillip Ebrall

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The suitability of the Willing's questionnaire for assessing the preferences of different learning styles among secondary school seniors' in Iran

Zahra Moharrer, Wong Bee Eng, Alireza Manzour, Lin Lah Tan

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Using the Ohlson model to assess the adoption of Integrated Reporting IR Practices of Malaysian public listed companies

Fook Kheong Chin, Elatrash Munir Juma M, James CL Nga

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The challenges and opportunities for enhancing the competitiveness of the indigenous Malaysian automobile industry

Lin Lah Tan, Mohd Fahrurazi Othman, Ming Zhu Li

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Perceived parenting styles and self-esteem among university students in a collectivist culture, Malaysia

Meng Chuan Ho, Cassandara Lavinia, Pei Boon Ooi

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The effectiveness of public policies and green mobility initiatives: Evidence from the Chinese automotive industry

Lin Lah Tan, Yuan Cheng, Ming Zhu Li

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The influence of technology, organizational and environmental factors on cloud computing adoption by Malaysian IT small and medium enterprises

Vickneshwaran Jayaraman, Anuar Shah Bali Mahomed, Jayaraman Munusamy

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The importance of organizational context during change: A Grounded Theory approach

Mohd Fauzi Kamarudin, Nurul Aliah Mustafa

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Challenges faced by teachers in adopting Communicative Language Teaching

Nalini Devi Ramasivam, Subadrah Madhawa Nair

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Foreword


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Editorial Preface


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The impact of regional cooperation initiatives for increasing Chinese traditional fashion exports to Malaysia

Jing Zou, Ming Zhu Li, James CL Nga

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Restoring Malaysia's destination image in the Chinese outbound tourism market

Lin Lah Tan, Ming Zhu Li, Jingwei Zhang

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Leadership themes during change management: A constructivist grounded theory approach

Mohd Fauzi Kamarudin, Nurul Aliah Mustafa

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Influence of corporate social responsibility practices on employee satisfaction in Malaysian consulting engineering firms

Arun Kumar Loganathan, Jayaraman Munusamy

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Moving from centralized to decentralized social sites using blockchain technology

S. B. Goyal, Godiswary Paramasivam

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The key factors for the successful adoption of Lean Manufacturing by Malaysian small and medium automotive enterprises

Wei Ming Chee, James CL Nga

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The business and export performance of indigenous Chinese automotive firms in the domestic and international markets

Yuan Cheng, Ming Zhu Li, Lin Lah Tan

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The impact of price shocks on the business performance of small and medium enterprises in the Malaysian petroleum sector

Ying Liu, Ming Zhu Li, Lin Lah Tan

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Examining the key factors for successful implementation of the Six Sigma methodology in a Malaysian telecommunications company

Saw Hun You, Jayaraman Munusamy

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